THE 4 STAGES OF BRAND DEVELOPMENT

All brands stand out for one reason or another. Some stand out more than others, but every brand is known for something, and have become the generic term in their respective market. The process of Brand Development gets overlooked at times, and is often times replaced with the marketing and sales processes. Whether we realize it or not, every entrepreneur and business owner is building a Brand. It’s always best if the brand development process is intentional and not done on the fly. Brands have four stages of growth. Each stage more distinct, recognizable, and profitable than the one below, and they fall into one of these four categories, which apply to Brands across every industry or niche. THE ITEM -- An item in this sense of the word would describe something straight out of a factory. This is a brand in its most basic form. In fact, it’s not even really considered a brand yet at this point. THE LABEL -- If you want to take an item to the next level, you give it a label. This label is just a tag on the item, so that people can identify what they’re buying. Nothing fancy. Think “Private Label”. THE BRAND -- At this stage, your “label” is distinct and recognizable. Brands are akin to people, they have a very distinct look and design and they have delivered on the consistency of their product over the years. THE LIFESTYLE -- A lifestyle brand is made when it creates a deeply rooted emotional connection which alters the way people go about their everyday lives. This is the ultimate status of branding -- the “Top Floor” of the brand development hierarchy which not every brand gets get to reach. For example, Nike is the epitome of a lifestyle brand, not only in terms of sneakers, but to inspire people to be physically fit, and become the best athlete they can be. Nike embodies greatness in terms of wellness and athletics. Their consumers don’t just buy Nike, they LIVE Nike. If you want to benefit from having loyal customers who are willing to pay more for your products and keep coming back for more, you’ll need to get serious about building a brand that matters to your target audience.

DRKK SUCCESS QUOTES

 “Make this World a beautiful place for a better future. Better days are coming, the best is yet to come.” --  DRKKJOHAN

THE Only Way is Up!

You have to fight through some bad days to earn the best days of your life!

Always remember that your present situation is not your final destination. 

The best is yet to come!

4 SECRETS TO CREATING A BRAND EXPERIENCE THROUGH YOUR CONTENT

Building better brand experiences mean modernizing how you manage content. When you streamline content operations, you make every piece of content work harder for your brand.

In addition, members of your content and marketing team will spend less time managing assets and more time building memorable digital experiences that convert customers.

Here are four secrets to creating a unified, bold brand experience:

1.   Relevance - Deliver content by device, location and user preferences to create effective personalized experiences.

2.   Consistency - Provide every customer at every touchpoint with a unified voice that conveys a clear brand identity.

3.   Creativity - Create unique and unexpected customer experiences by freeing up resources to focus on new ideas.

4.   Speed to market - Launch campaigns that capitalize on new trends quickly with efficient workflows and content tools.

Having an agile content platform will allow your content to flow seamlessly from creation to delivery, without limitations.

CONDOLENCES: Dr.Toh Yan Peng, Founder of Faber-Castell Malaysia

THE BrandLaureate wishes our deepest sympathy and heartfelt condolences to the family of the late Dr. Toh Yan Peng, the Founder and Former Managing Director of Faber-Castell Malaysia who passed away on September 10, 2021.

Dr.Toh received the BrandLaureate Premier Brand Award on behalf of Faber-Castell Malaysia on March 15, 2018, for Brand Excellence in Writing & Drawing Instruments -- in conjunction with the 40th anniversary of Faber-Castell Malaysia at the Kuala Lumpur Convention Centre (KLCC).

Also present during the event was the late Count's wife, Countess Mary von Faber-Castell, a member of Faber-Castell AG executive board, as well as Daniel Rogger, the current CEO of Faber-Castell AG.

During the ceremony, Countess Mary told the press conference that "the reason we are celebrating is due to the good judgment of both The Count and Dr.Toh to form Faber-Castell Malaysia".

ABOUT FABER-CASTELL

Driven by the motto "Doing Ordinary Things Extraordinarily well" Faber-Castell was founded by the late Count Anton von Faber-Castell in 1761 in Germany.

The company expanded to Malaysia in 1978 and continues to innovate quality writing, coloring, and drawing products around the world. Currently, it produces 180 million ballpoint pens and gel pens as well as over 200 million pieces of erasers for local and export markets annually, making it the world’s largest eraser manufacturer.

Today Faber-Castell Malaysia also has a 90,000 sq ft distribution center located at Subang Jaya, equipped with digitalized operations and smart delivery system, with multiple loading bays and warehouse management system 

– thanks to the Brand leadership and legacy of the late Dr. Toh Yan Peng. May his soul R.I.P.

 

3 GOLD AND 2 SILVER MEDALS: Making Malaysia proud at the Tokyo 2020 Paralympic Games

 3 Gold and 2 Silver Medals:  Making Malaysia proud at the Tokyo 2020 Paralympic Games

2021  saw the most amount of medals by the Malaysian Paralympians with three golds and two silvers since they first participated in the 1972 Paralympics in Heidelberg, West Germany.

LONG JUMP

National paralympic long jump athlete Abdul Latif Romly won Malaysia's third and final gold in the T20 long jump with 7.45 meters (m) at the Tokyo 2020 Paralympic Games at the Olympic Stadium on Saturday.

Defending champion Abdul Latif Romly rocked the athletics arena at the Olympic Stadium here today when he bagged his second Paralympic gold medal in the men's long jump T20 (intellectual impairment) category at the Tokyo Paralympics.

Abdul Latif, holds the world record of 7.64m that he set at the 2018 Asian Para Games in Indonesia.

The athlete, who hails from Perlis and who also won gold at the 2016 Rio edition, was in a class of his own to confirm Malaysia's third gold medal at the Tokyo Paralympics with his very first jump - leaping to a distance of 7.26-metre (m).

BADMINTON

Badminton made its debut at the Tokyo Paralympics. Six-time world champion Cheah Liek Hou grabbed the second gold for Malaysia in the first Paralympic badminton men’s singles.

The 33-year-old was in amazing form when he crushed the favourite Dheva Anrimusthi of Indonesia 21-17, 21-15 in the men’s singles SU5 (physical impairment) final at the Yoyogi National Stadium in Tokyo, Japan  on Saturday (September 4, 2021)

Besides the world titles and Paralympics gold, 33-year-old Cheah is also a multiple medal winner of the Asian Para Games and Asean Para Games.

POWERLIFTING

The first Gold was won by powerlifter Bonnie Bunyau Gustin. The powerlifting champion pulled off an amazing feat when he won the first gold medal for Malaysia on the fourth day of the Tokyo Paralympic Games,  in the men's 72kg category on August 27, 2021.

What’s more impressive was the Sarawakian also broke the Paralympics record of 227kg set by Rasool Mohsin from Iraq at Rio in 2016.

Malaysia also won silvers through powerlifter Jong Yee Khie in the men's 107kg, and Chew Wei Lun who became the first Malaysian athlete to win a medal in the Boccia (BC1) individual category.

The Malaysian Olympic team consisted 22 athletes competing in the categories of Archery, Athletics, Badminton, Boccia, Cycling, Powerlifting, Swimming, Table Tennis, and Wheelchair Tennis.

Read more:

https://www.thesundaily.my/sport/malaysia-end-tokyo-paralympic-campaign-in-style-thanks-to-extraordinary-athletes-EH8292521

 

TESTIMONIALS: Why we are The BRAND

 TESTIMONIALS: Why we are The BRAND

By DrKKJohan

“I have received thousands of compliments from so many people over the years,

“Here, I just want to pick a few very recent ones to share out and inspire you -- That you too can do what I do, and can be what I am with passion,

“You will be able to excel and succeed for sure. Love what you do and do what you love. That's the beauty and pleasure of life. Live the moment, living to the fullest,

“That’s what makes The BrandLaureate special!

“We have character, we have talent -- We ACT! Keeping up to our Branding and Living Up to Our Brand. We Walk the Talk for Our Brand Success,

“We are very stable, strong, and sound. The BrandLaureate says it all, does it all and has it all -- The Epitome of Brand Success,

“All these testimonials are very powerful, and they will certainly get a lot of support and lift up The BrandLaureate as champion of Brands, Branding and Re-Branding.”

“Yes, that is what Branding is all about. Thank you for all your support!”

-- DRKKJOHAN, The World President of The BrandLaureate.

(www.thebrandlaureate.com)

8 Effective Branding Tips

 8 Effective Branding Tips

 

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe it is not an essential component for their marketing success.

Little do they realise that many successful brands have effective branding, as it provides businesses with numerous benefits such as having a strong identity, personality and a point of difference, which are crucial factors to help you stand out from the crowd.

Here are eight effective branding tips on how to build a strong brand for your business.

1. Think analytically

Branding is not as simple as having a catch phrase or a logo. A brand that stands out from the crowd is one which is associated with the product's competitive advantage.

2. Maintain your brand

Repeat the same message on all your marketing material, in your emails and when you are face-to-face with your customers. For example, think of Nike, who has used "Just Do It" as a logo across all their marketing campaigns.

3. Target your market

Don’t aim to be the ‘one glove fits all’ type brand. The best results are achieved when you focus on your target market, creating a brand that is relevant and an 'image' that speaks to them. This also allows you to build strong relationships with your customers and improves your brand value.

4. Commit yourself to a brand

One rule of thumb is that when you have become tired of your logo, tagline and branding efforts, that's when they begin to sink in with customers. So, stick with it.

5. Create a unique value proposition

A unique value proposition is what makes you different from your competitors. The FAB Technique (Features, Advantages, Benefits) is the best way to start to design your value proposition so it really communicates to customers.

 

6. Speak with ‘One Voice’

Speaking with one voice simply means that your marketing communications and messages must be consistent across all mediums so your customers can identify and understand your product or service.

7. Having a dedicated marketing plan

Many companies come up with ideas to market themselves and establish a brand identity but have neither the resources nor a plan as to how they will reach their audience. You must have a well-thought out marketing plan in place before your branding strategy will work.

8. Aim to build a strong online presence

Every business of any size or industry must have a well-designed website. A website also forms a crucial component of your marketing strategy and establishes credibility of your brand. You can then start to use effective lead generation tools to build your brand awareness and drive more visitors to your site.