Ladies and Gentlemen,
Welcome
to The BrandLaureate e-branding awards 2020 and congratulations to all the deserving
winners of the Award, who have shined and done well in their respective
industries. They are true brand
champions as they have risen above their challenges and are role models to many
of us.
Someone
asked me, what makes a successful brand. My reply is branding. To build a
strong and successful brand, you need to keep on branding. Branding allows you to be seen, be heard, be
known and to be remembered which is the theme of the awards.
Always
up your branding, no matter what, no matter how, no matter when …. Dr.KKJohan
……………………..
In
good times and bad times, we must always up our branding, keep up with our
branding and position our brand as the market leader for all to see and know.
Your brand must be forever audible and visible and not overshadowed by your
competitors. Do what it takes to be seen and be the talk of the town. The more
people talk about your brand, the less they talk about other brands. You must
make sure that you live and breathe your brand.
You
may ask, in these times of uncertainties, how do I go about it? How do I even
sail out of the stormy waters? Wouldn’t
it be better to take a back seat and wait for the storm to go away before I
start my business again?
My
take is that it is better to do something than nothing, irregardless of the
situation.
……………………………
You
know, Warren Buffet said that when everybody is buying, that is the time to
sell and when everybody is selling, that is the time to buy. In other words, he
said, when there is a sound of war, you buy, when there is a sound of celebration,
you sell. And he became one of the
richest men based on this philosophy in business.
When
there is so much uncertainty, it is
common for the human tendency to stop
doing business. In my opinion, we should not stop even in bad times. We should
work harder.
If
we are sailing through stormy waters, the most important thing is to stay calm,
focused and have a positive mindset and you will find that what is needed is
only to adjust the sail so that we can navigate to calmer waters.
Stay
strong and resilient for your business and brand. Don’t ignore it or wait for
the situation to get better as many of your competitors and even new comers
would have eaten into your space and market share by then.
…………………………………….
For
your information, the Chinese word, Danger is pronounced as WEI XIAN, while
CRISIS is WEI CHI and Opportunity is CHI HUI. If we replace the word Danger with
Crisis, we have this insightful phrase
which says – WEI CHI CHIU SER CHUAN CHI which means - with crisis comes opportunities
……………………
Just
like now, in spite of the movement control order, there are still businesses
doing well like those in healthcare, glove manufacturing, finance, pharmaceutical, F&B, wellness and
e-commerce and many other sectors are also doing exceptionally well. There are many that have taken advantage of
the situation and innovated their products and services to meet current needs
and have done well.
Understand
that everything about the business is the brand and the brand is the
business. Step on the accelerator and
think out of the box to push your brand back into the limelight if you have
been snoozing away.
Once
again, on behalf of The World Brands Foundation, I would like to congratulate
all the winners of this e-branding awards.
You have demonstrated great brand leadership to build on your brand
sustainability. Your courage and
tenacity is a source of inspiration to many and I wish you more success in the
future.
I
also salute your wisdom in participating in this e-branding award as it opens a
new platform of global opportunities for your business and elevate your brand to new horizons.
I
want to close by quoting this statement – it is not the storm, it is adjusting
the sail that makes all the difference. Let’s keep sailing, sail on, sail on to the
top. Be the Brand Champion for Your Brand
I am sailing
I am sailing
Home again
'Cross the sea
I am sailing
Stormy waters
To be near you
To be free
Let
the Award begins and you are the star of the night as the whole world joins you
in celebration of your brand success.
Be
Proud of Your Brand, especially for your brand success ….Dr.KKJohan
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