PRESS RELEASE

 Press Release 29th September 2020

ANNOUNCING THE WINNERS OF THE BRANDLAUREATE BESTBRANDS E-BRANDING AWARDS 2020LIVE ON THE BRANDLAUREATE AWARDS

Kuala Lumpur: The BrandLaureate BestBrands e-Branding Awards 2020 returns LIVE for the second consecutive month with over 25 exclusive list of winners, including some of Malaysia's most renowned business leaders, corporations and brands. Following the resounding success of The BrandLaureate BestBrands e-Branding Awards 2020 previously,

The World Brands Foundation (TWBF) once again continue to celebrate brands that have not only stood strong, but have also reflected their agility and resilience in today’s unprecedented economy. These extraordinary brands have elevated their brands in both good and challenging times, and we express our congratulations to them.

With the theme, “TO BE SEEN, TO BE HEARD, TO BE KNOWN and TO BE REMEMBERED!”, it is critical that every brand owner be in competitive spirit to drive their brands to be fully seen, thoroughly heard, essentially known and be best remembered in the mind of consumers.

Without a doubt the present and future is in BRANDS and BRANDING and brands that puts innovation, inspiration and integrity at the forefront and drives the economy and impacts consumer consciousness on a subliminal level while igniting the deep desire of the masses to aspire is very well a brand who thrive and not just survive.In this blazing spirit, the winners of The BrandLaureate BestBrands e-Branding Awards 2020 does not only reap huge benefit in market visibility and position but has also accelerate the growth of revenue and profits while showcasing the good reputation that these visionary leaders have built over the years.

The LIVE broadcast kicked off with a welcoming speech by DrKKJohan, World President of The BrandLaureate stressing out the importance of branding for every brand's success, he said that in good and bad times, companies must always keep up with their branding, and position their brand as a market leader for all to see and know and to always be forever audible and visible and not overshadowed by their competitors.

DrKKJohan encouraged brands to better do something than nothing, regardless of any situation, "when there is so much uncertainty, it is common for the human tendency to stop doing business, though in my opinion, we should not stop even in bad times - we should work harder, but the most important thing is to stay calm, focused and have a positive mindset, what is needed is only to adjust the sail so that we can navigate to calmer waters".

At the end of his speech, he closes it with a statement "it is not the storm, it is adjusting the sail that makes all the difference. Let’s keep sailing, sail on, sail on to the top. Be the Brand Champion for Your Brand".

During the night, over 25 companies and individuals received The BrandLaureate BestBrands e-Branding Awards 2020.As the highlight of the celebration, Star Residences was presented with The BrandLaureate Book of World Records to the CEO, Mr Alan Koh for “The Unique Star-shape Kinetic Features” comprising of88,000 pieces of stainless steel plate of podium facade of the building — touted to be the first in the world.

Having this unique facade, cozy lounges and luxurious rooms with super king size beds and other modern facilities, the Star Residences project was indeed a dream come true that represents the epitome of brand success in the prestigious KLCC neighborhood. The award presentation then followed by The BrandLaureate BestBrands e-Branding Awards 2020 -Strategic Business Partner to The Malaysian National News Agency, BERNAMA.

Receiving the award is Deputy Editor-in-Chief News Service, Mr Abdul Rahman Ahmad. Brands winning The BrandLaureate BestBrands e-Branding Awards 2020 includes Radicare in the category of Integrated Facility Management, Setel in Innovation - e-Payment App and lastly, Star Residences in Property - Luxury Condominium. Next is the award presentation to Rotary Club of Kuala Lumpur DiRaja for its Leadership in Community Outreach.

 Formed in 1928, Rotary Club of Kuala Lumpur DiRaja has been instrumental in organizing and implementing many major community projects that have become the corner stone of Kuala Lumpur’s landscape and rich culture. Never to rest on its laurels in providing community services, Rotary Club ofKuala Lumpur DiRaja is indeed worthy of recognition for The BrandLaureate Award.

As for The BrandLaureate BestBrands e-Branding Awards 2020 - BrandLeadership Award, prominent names receiving the award includes Associate Prof Dr. Chan Yoke Fun, the Associate Professor and the Head of Department of Medical Microbiology, Faculty of Medicine University of Malaya, KL.

The Award was given to her for her contributing years of research in developing vaccines, antiviral and education tools on enterovirus A71, an emerging virus that causes severe neurological disease and hand, foot and mouth (HFMD) disease. Her successful medical career has also given her the opportunity in promoting Women of Science in Malaysia when she won ASEAN-US Science Prize for Women, L’Oréal-UNESCO for Women in Science Malaysia Fellowship, National Council of Women’s Organizations Malaysia Award for Science and technology, Science and Environment Award, and many others.

Other pioneering business leader includes YBhg Dato’ M Ram Nair, CEO of Millennium E&C (M) Sdn Bhd, YBhg Datuk Lily Lim, CEOof RJ Realty Sdn Bhd, Dr. Azizan Osman, Founder & Chairman of Rich Works International Sdn Bhd, MrIan Ong, CEO of Uncle Don's Restaurants Sdn Bhd, Mr Kenneth Kee, CEO of Origin Integrated Studios SdnBhd and Mr Vincent Lua, CEO of Cravito Group Sdn Bhd.

For the last set of Award presentation - The BrandLaureate SMEs BestBrands e-Branding Awards 2020,winners includes Asia Poly Industrial in the category of Manufacturing - Cast Acrylic Sheet, Assata, abrand named after its primary skincare product line in the category of Wellness - Beauty Solutions, Crown Clinic in Wellness - Medical & Aesthetic Clinic, Durian Hill in Retail - Frozen Durian & Snacks, H2Zen from Wellness Concept (M) Sdn Bhd in Wellness - Portable Hydrogen Water Generator, IPG Malaysia in Real Estate Consultations, MEC in Environmental Solutions, Myeongdong Toppoki in F&B -Fast Casual Korean Restaurant Chain, Richworks International Sdn Bhd in Training - Entrepreneurial and Business Development, Uncle Don's in F&B - Casual Dining & Bars and lastly Veritas University College in Online Education.

The night ended with the award presentation to renowned contemporary artist, Ms Red Hong Yi for her leadership in making unique art pieces that are thought-provoking and wondrous. She was awarded with The BrandLaureate Brand ICON Leadership Awards 2020 for the “Expression of Iconic Masterpieces of Art Through Material Objects 2020.”

For more information on The BrandLaureate BestBrands Awards you may visit: www.thebrandlaureate.com.

Media Contact Aslinah Ashaari. Administrative Officer Tel: +603–77100348. Email: aslinah@thebrandlaureate / info@thebrandlaureate