HOSPITAL SUNGAI BULOH: Interview with Hospital Director Dr. Kuldip Kaur

Congratulations to Director of Hospital Sungai Buloh, Dr Kuldip Kaur A/P Prem Singh for receiving The BrandLaureate Most Outstanding BestBrands e-Branding Award 2020 in the category of Healthcare -- Centre of Excellence for Covid-19 Pandemic.

Sungai Buloh Hospital has been identified as a 'Center of Excellence' for handling severe cases such as contagious diseases, anxiety and trauma, neurosurgery, Maxillo-facial surgery, plastic surgery, fire treatment, orthopedics, and traumatology.

During an interview, Dr Kuldip said they are very touched and honored to receive the BrandLaureate Awards, in recognition of their gallant effort in fighting the pandemic as many of the frontlines have made untold sacrifices undergoing long hours of hard work, and separation from loved ones, to heed their call of duty.

Indeed, it was a well-deserving award and recognition to the hospital and all their staff for keeping a high standard of safety and excellence in their operations, to meet customers needs throughout the country and region, with a powerful mission statement below:

MISSION

• To be a center of excellence in the field of health and medicine throughout the country by delivering safe services to meet the needs of customers

• To provide various facilities and medicine to meet the health needs and requirements of the community with state-of-the-art technology.

• To ensure that all the hospital affairs and activities are conducted with the highest standards of excellence, efficiency, and cost-effectiveness with the latest information technology.

• To enhance the knowledge and performance of staff through continuous learning and comprehensive training in line with the current technological advances.

• To provide the best treatment to patients with the best medical facilities in a comfortable and safe environment.

• To optimize its services by maintaining close ties with relevant communities and agencies.

• To provide training in specific sub-fields in the country.

• To improve the quality of service by recognizing and appreciating the noble values, sacrifices, and service quality of employees on duty.

For more info, visit Sungei Buloh hospital website at https://hsgbuloh.moh.gov.my/ms.

7 Examples of Strong Brand Positioning -- and Why They Work

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7 Examples of Strong Brand Positioning -- and Why They Work

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BRAND POSITIONING is the way you differentiate yourself from your competitors and how consumers identify and connect with your brand. It’s comprised of the key qualities and values that are synonymous with your company.

Brand positioning can be conveyed through a variety of means including tone and voice, visual design and the way your company represents itself in person and on social media.

Strong brands succeed because they resonate with a portion of their market better than anyone else, but they don’t have to be the only player in their market doing so.

The positioning of your brand helps inform consumers why they should choose you over your competitors and is one of the few things you can completely own about your company.

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7 Examples of Companies with Prominent, Effective Brands

TIME TO WALK -- with Apple

Apple has unveiled Time to Walk, an inspiring new audio walking experience on Apple Watch for Fitness+ subscribers, created to encourage users to walk more often and reap the benefits from one of the healthiest activities.

Each original Time to Walk episode invites users to immerse themselves in a walk alongside influential and interesting people as they share thoughtful and meaningful stories.

The Time to Walk episode is shaped by the guest’s personal, life-shaping moments and includes lessons learned, meaningful memories, thoughts on purpose and gratitude, photos, and music.

The narrative comes to life through photos that appear on Apple Watch, perfectly timed to amplify a corresponding moment the guest shares.

For example:

•    Country music star Dolly Parton reflects on career, family, and growing up in rural Tennessee in her Time to Walk episode.

•    In his Time to Walk episode, NBA player Draymond Green reflects on the virtues of failure and tuning out criticism.

•    In her Time to Walk episode, Emmy Award winner Uzo Aduba talks about lifelong relationships and keeping the faith.

•    Musician Shawn Mendes shares how a slower pace has helped him personally and creatively in his Time to Walk episode.

Apple’s senior director of Fitness Technologies Jay Blahnik said Time to Walk can be enjoyed anytime and anywhere with Apple Watch and AirPods or other Bluetooth headphones.

He added: “Walking is the most popular physical activity in the world, and one of the healthiest things we can do for our bodies. With Time to Walk, we’re bringing weekly original content to Apple Watch in Fitness+ that includes some of the most diverse, fascinating, and celebrated guests offering inspiration and entertainment to help our users keep moving through the power of walking.”

FORBES ASIA’S 100 DIGITAL STARS

 

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FORBES ASIA’S 100 DIGITAL STARS

Asia-Pacific’s Most Influential Celebrities on Social Media

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1. BLACKPINK (Band, South Korea)

2. JACKSON YEE, 20 (Actor and singer, China)

3. DAVIKA HOORNE (Actress, Thailand)

4. AMITABH BACHCHAN, 78 (Actor, India)

5. CHI PU, 27 (Actress, model, producer, singer and TV

host, Vietnam)

6. MARIO MAURER, 32 (Actor, Thailand)

7. ZHOU DONGYU, 28 (Actress, China)

8. MAYDAY (Band, Taiwan)

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FORBES Asia’s inaugural 100 Digital Stars list highlights 100

singers, bands, and film and TV stars from across the Asia-

Pacific region who have taken the digital world by storm.

With their powerful social media presence, these trailblazers

have garnered millions of loyal followers across popular

platforms, making them as famous online as they are on

stage and screen.

This list, which is unranked, comes at an exceptional time.

Much of the region’s population is spending time isolated at

home, where people are relying on their screens for

communication and entertainment.

Special focus is given to celebrities who, despite cancelled

physical events and activities managed to remain active and

relevant, largely by using social media to interact with their

fans, raise awareness and inspire optimism. Many also used

their influence to help worthy causes, especially those with a

Covid-19 focus.

Methodology: To determine the finalists, Forbes Asia

evaluated the candidates’ combined social media reach and

engagement. They also considered their recent work, impact

and advocacy, brand endorsements and business endeavors,

and their recognition profile on a local, regional and global

level. Here are the top eight personalities who are active in

film, music, and TV.

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1. BLACKPINK (Band, South Korea)

Blackpink’s members—Lisa (23), Jennie (24), Rosé (23), and

Jisoo (25)—are Korea’s most-followed celebrities on

Instagram. Lisa has over 42 million followers and is the global

brand ambassador for Celine, while Jennie is the face of

Chanel, Jisoo Dior and Rosé for Saint Laurent. In October,

Blackpink became the first girl group to top the Billboard

Artist 100 chart.

2. JACKSON YEE, 20 (Actor and singer, China)

A member of the band TFBoys, Yee, whose real name is Yi

Yangqianxi, starred in the 2019 film Better Days, for which he

won Best New Performer award at the 39th annual Hong

Kong Film Awards event. With over 86 million Weibo

followers, Yee’s posts endorsing Emporio Armani and Tiffany

& Co. have had millions of shares.

3. DAVIKA HOORNE (Actress, Thailand)

This Belgian-Thai, also known as Mai Davika, earned a Best

Actress nomination at Thailand’s Nataraja Awards for her

role in the TV series My Ambulance. She is Thailand’s second-

most popular Instagram celebrity, with 12 million followers,

after fellow Digital Star Aum Patchrapa. Her endorsement

deals include Gucci and L’Oreal.

4. AMITABH BACHCHAN, 78 (Actor, India)

A veteran of over 200 movies, Bachchan in May used his star

power and 105 million social media followers to help raise $7

million for Covid-19 relief. Over his long career he has held

elected office and been the subject of at least 11 biographies.

5. CHI PU, 27 (Actress, model, producer, singer and TV

host, Vietnam)

With over 19 million social media followers, Chi, whose real

name is Nguyen Thuy Chi, is one of Vietnam’s most popular

female celebrities. A model-turned-actress and singer, her

music video “Anh oi o lai” has over 92 million views on

YouTube. She donated $50,000 this year to local Covid-19

relief efforts.

6. MARIO MAURER, 32 (Actor, Thailand)

Maurer won Best Actor at Thailand’s TV Gold Awards in

February for his role in the Thai TV series The Pharmacist Of

Chaloang. The German-Thai star has 11 million Facebook

followers, which he uses to support charities and sponsors

including King Power.

7. ZHOU DONGYU, 28 (Actress, China)

Zhou has starred in over two dozen movies, including 2019’s

Better Days, for which she won Best Actress this year at both

the Hong Kong Film Awards and China’s Hundred Flower

Awards. She has 31 million Weibo followers, and

endorsement deals with brands such as Burberry and

Victoria’s Secret.

8. MAYDAY (Band, Taiwan)

The five-piece band is one of the most popular musical

groups in the region. Lead vocalist Ashin has Taiwan’s most-

liked Facebook page, with nearly 4 million followers. In May,

the four-time winner of Taiwan’s Golden Melody Awards

held a virtual concert that received 42 million views on

YouTube.

DRKK QUOTES: RACE FOR SUCCESS

 https://drive.google.com/file/d/1K0kLjbm6BFzKAU59qIC7ZAqEF95V5-wG/view?usp=sharing

NIKE - “Just Do It”

The Nike's "Just do it" slogan, was created 30 years ago by renown advertising agency Wieden + Kennedy and it's still one of the core components of Nike's brand.

Nike's famous slogan, “Just Do It,” was inspired by the last words of Gary Gilmore, a murderer on death row.

The campaign launched in 1988 was highly successful ever since, by featuring numerous notable athletes in order to attract customers and promote the image of Nike.

Nike created an image of success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health.

Colin Kaepernick is the new face of the company’s new “Just Do It” campaign.

According to the study conducted by researchers from Texas Tech University called “A study of the antecedents of slogan liking” the Nike “Just Do It” was the most recalled slogan of all.

What can we learn from NIKE slogan?

1. It works because it motivates people. 

1. Nike is about sports and working out. “Just do it” sounds like a personal trainer, pushing you to get up from that couch and do the work to get results.

1. The slogan is universal and intensely personal which leads to customers associating their purchases with the prospect of achieving greatness.

1. It’s everywhere – that’s why it works. Nike is a powerful brand with enormous advertising potential.

5 TikTok Video Ideas For Small Businesses

As a small business owner, you might be wondering how to use Tik-Tok to promote your business. 

Unlike what some people may think, Tik Tok isn’t just a new social media platform for teens to post pranks or dancing videos. 

In fact, there are many businesses that use Tik Tok to promote their brand.

Here are five ideas to get your customers to know you better.

1. Introduce Yourself: A great first TikTok video for small business owners is to introduce themselves. 

The more personal your business feels, the more people will be able to relate. 

Share your name, a few fun facts about yourself and a little about your business so people can get to know you as soon as they follow.

2. Workspace Tour: Share your workspace with your customers! 

They will love to see where your products are created. 

Do you have a dedicated home office? Do you have a retail location? Do you work at your kitchen table? Showing off your workspace helps your customers relate to you even more.

3. Day in the Life: Take your followers along with you on a typical day as a small business owner! 

Show a few things that you do throughout the day; everything from the tedious things like paperwork and phone calls to the more exciting things like designing a new product line. 

This will help your customers understand what it’s really like to be a small business owner.

4. Success Story: There are lots of success stories on TikTok. What will yours be? Can you share your biggest achievement? 

Or what was something you accomplished in your small business that you are really proud of? 

Don’t be afraid to brag a little bit!

5. Meet The Team: It’s nice for your customers to get to know you as well as the team that helps your small business stay afloat. 

Can your team members each do a video to introduce themselves? 

Or are you a family-run business? Let your customers get to know the people behind your business.

US PRESIDENTIAL ELECTION 2021

 

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THE HILL WE CLIMB:  Amanda Gorman, the United States' first-ever youth poet laureate, recited a powerful poem that stole the show at the inauguration of President Joe Biden and Vice President Kamala Harris on January 20, 2021. VIDEO: https://www.youtube.com/watch?v=whZqA0z61jY&t=112s 

(PRESIDENT JOE BIDEN’S INAUGURATION)

WORLD Leaders congratulate U.S. President-elect Joe Biden and Vice President-elect Kamala Harris as the 46th president of the United States. The inaugural ceremony took place on the West Front of the United States Capitol in Washington, D.C. before noon on January 20, 2021 -- marking the commencement of the four-year term of Joe Biden as president, and Kamala Harris as vice president.  

Biden took the presidential oath of office, followed by Harris.

During his speech Biden said “Democracy has prevailed,” and he called for unity and to end an “uncivil war” in the wake of President Trump’s fractious leadership after four year in office.

In calling for Americans to come together as one nation, he implored the spirit of unity, saying, “we have much to heal, much to build and much to gain-- and Unity is the path forward.”

“We face an attack on our democracy and on truth. A raging virus, growing inequity, the sting of systemic racism, a climate in crisis. America’s role in the world. Any one of these would be enough to challenge us in profound ways. But the fact is, we face them all at once, presenting this nation with one of the gravest responsibilities we’ve had,

“I give you my word, I will always level with you. I will defend the Constitution. I’ll defend our democracy. I’ll defend America,” 

“And I pledge this to you, I will be a president for all Americans, all Americans --  I will fight as hard for those who did not support me as for those who did.” 

Congratulations to Joe Biden is the 46th and current president of the United States!

https://edition.cnn.com/2021/01/20/politics/biden-inauguration-notable-moments/index.html