Top 10 Growing Brands in Japan 2021

 Top 10 Growing Brands in Japan 2021

 

Interbrand Japan, Japan’s biggest branding company based in Shibuya, Tokyo has announced the Best Japan Brands 2021 -- using its unique Brand Valuation method to convert brand value into monetary value.

This is the 13th year these rankings have been announced.

Here are the Top 10 Japanese growing brands, as announced by Interbrand earlier this year:

 

1.WORKMAN

With “high function, low price workwear for professionals” as its brand DNA, WORKMAN has established a new and unique brand position for itself by expanding its target audience to those who enjoy the outdoors and athleisure fashion.

 

2.Nitori

Nitori has built brand appeal with its slogan “More than just the price” in the international market by  offering  a convenient, seamless shopping experience both online and off with its Nitori App, which analyses customer data and strengthens the points of contact with customers.

 

3.Nintendo

Nintendo ‘s new game Animal Crossing: New Horizons enables players to interact with others in a pleasant world despite the forced isolation of the COVID-19 pandemic.

 

4.Fujifilm

Fujifilm continues to transform its business structure using technologies developed in its film business, by expanding into the fields of healthcare, media recording, optical and electronic video, and imaging.

 

5.Rakuten

Rakuten has built a unique ecosystem that organically links members to over 70 services  in its  virtual network, a partnership with Shopify that brings new potential to e-commerce, the online Earth Mall With Rakuten which contributes to SDGs, and Rakuten Medical, which has commercialized the world’s first photoimmunotherapy for cancer.

 

6.BANDAI NAMCO

BANDAI NAMCO has also focused on experience-based entertainment centres, such as Gundam Cafés which opened across Japan to commemorate the 40th anniversary of the Gundam franchise with the  slogan “More fun for everyone at home.”

 

7.Ajinomoto

Ajinomoto has concentrated its management resources on increasing corporate brand value, employee engagement, and market capitalization in its efforts to achieve its 2030 vision of becoming “a company solving food and health issues.”

 

 

8.Daikin

During the pandemic, Daikin has become the go-to company for ventilation and has experienced enormous business growth, and now aims to be a “global company that creates new value for the environment.”

 

9.Lion

As a leader in next-generation healthcare, Lion strives to improve mental and physical healthcare by creating new customer experiences and value in terms of health, comfort, cleanliness, and hygiene, with its mission of “redesigning habits to make them more fun, positive, and effortless.” the Japanese people.

 

10. Rinnai

In celebration of its 100th anniversary, Rinnai redesigned its logo in 2020. The company has also promoted the ideas of “Global, Generation, and Governance a brand chosen by customers

 

Ref: https://www.interbrand.com/newsroom/interbrand-best-japan-brands-2021-announcing-the-top-100-japanese-brands/