INTERNATIONAL WOMEN'S DAY 2021

THE BrandLaureatae Salutes  all women in conjunction with International Woman's Day 

on March 8, 2021.

World President of BrandLaureate

DRKKJohan said:

"Where will we be without Women? 

Who will we be without Women? 

What will we be without Women?

We cant be wrong with Women. 

I am proud of WOMEN!"

Women's Day is a global day celebrating the social, economic, cultural and political achievements of women.

This year's theme for International Women’s Day is  “Women in leadership: Achieving an equal future in a COVID-19 World.” 

On this day we honor all our female BrandLaureate recipients, past and present, for their outstanding contributions and exemplary leadership.

We are proud of your success and your success makes us proud. 

Keep up the good work to create a world free from stigma, stereotypes and violence; a future that’s sustainable, peaceful, with equal rights and opportunities for all.

DRONE-based deliveries will soon become a big thing in Malaysia.

 AirAsia has announced they are partnering with the Malaysian Global Innovation and Creativity Centre (MaGIC) to launch a pilot project for the delivery of goods from AirAsia’s e-commerce platforms.

The pilot project is set to be carried out through a 6-month phased approach at the third National Technology and Innovation Sandbox (NTIS) test site in Cyberjaya. 

They are currently testing out the service with two local drone operators—VStream Revolution and Meraque Services.

AirAsia CEO Tony Fernandez said: “We are excited to be partnering with MaGIC to explore urban drone deliver—an innovative logistic solution that will ultimately improve efficiency and operational excellence as well as accelerate the pace of delivery in urban areas, 

"Besides, drone delivery enables us to keep up with the ever-growing demand for e-commerce,” he added.

The first phase of the project is to assess the drone operators’ capabilities, experience, process, deployment readiness, and service expansion.

Once the trial phase is successful, the project will move “beyond the sandbox environment”.

Read more: https://www.theedgemarkets.com/article/airasia-partners-magic-explore-urban-drone-deliveries

DEFINE YOUR BRAND IDENTITY

BRAND identity is not just about your logo and color schemes.

It tells your target group who you are and encompasses everything

about your brand -- from your product and services to your

customer care, and social media presence.

Successful branding involves more than just a big budget. 

It demands creativity, wit, understanding of the brand, and its audience.

While exploring your Brand Identity, you should answer the following

questions.

• What are the 3 words that describe your business? 

• What is the core mission and vision of your company? and;

• What do you bring to the marketplace?

The answers to these questions will help you establish your brand identity,

and further define your brand presence in the marketplace. 

5 Ways To Keep Your Brand Consistent

 When it comes to branding, consistency is key. If you aren’t keeping your brand consistent, consumers can easily get confused. And confusion often leads to disinterest.

A strong, consistent brand is the result of top-tier marketing meeting psychology head-on. Keeping your brand consistent is the only way for it to take off and the only way you can ensure the brand will stand the test of time.

If you’re looking to grow your brand, consistency is the way to do it. Here are five tips for a consistent brand that stands the test of time.

1. Know your message -- A brand is essentially the personality of an organization, and personality starts with the message you are trying to convey with your appearance and actions.

2. Know your audience --  Establish who your target audience is. Having an effective brand doesn’t mean you target everyone — it means you remain consistent for the specific demographic you are targeting.

3. Align your actions with your brand -- Stick to your motto or slogan. Every action, every message, and every post on social media should be done with your brand in mind otherwise, consumers will take note.

4. Interaction is key -- People won’t always stumble upon your company; sometimes you have to go out of your way to get them. Make your presence known within your industry and within your community.

5. Make adjustments -- If you notice something doesn't feel aligned with your brand, fix it. Meet regularly with your team to go over what you are working on,  and address any ideas or concerns.

With these five tips, even a marketing novice can create a long-lasting brand for their company.

7 BEST PHONES TO BUY IN 2021

 https://docs.google.com/document/d/1L9LqUWbXX-ggPZXhxEr2aNf2HtYXZSQN7oZqIwMuJ_E/edit?usp=sharing

In 2021, phone-makers are innovating and evolving faster than ever.

And  buying the best phone means looking for something that should last a few years.

Although Apple and Samsung still dominates the market,  smartphone upgrade cycles are slowing down for a reason -- there's been an influx of devices that tout premium specs at affordable prices, leaving consumers spoilt for choices and options.

Here are seven of the best phones you can buy in 2021:

1.    Samsung Galaxy S21 / S21 Plus -- Designed to revolutionize video and photography, both phones come with a 6.2-inch screen and 6.7-inch screen respectively, so that you will never miss that perfect shot again.

 

2.    Apple iPhone 12 Pro Max – The features: Dolby Vision recording, Low-light photography, Night mode portraits, Super Retina XDR display, Ceramic Shield and  A14 Bionic chip.

3.   Apple iPhone 12 mini – This phone is as good as the iPhone 12 with Super Retina XDR display. Ceramic Shield. A14 Bionic chip, but smaller screen size.

4.    Samsung Galaxy Note 20 Ultra – Looking ultra-sophisticated in Mystic Bronze, this phone offers the best-in-class display, a better S Pen experience, and a boatload of features for work and play.

5.    Google Pixel 4A 5G -- This phone comes with Snapdragon 765G chipset with 5G connectivity, which offers a much better performance for day-to-day use, with an excellent Google's wide-angle camera.

6.    Samsung Galaxy S20 FE -- This phone delivers a fantastic 120Hz display and excellent cameras with 8MP sensor, combined with 3x optical zoom, and 4,500mAh battery.

7.    Samsung Galaxy Z Fold 2--  Designd to change the shape of the future, the world's No.1  foldable, smartphone puts powerful performance, stereo speakers and an all-day battery in the palm of your hands.

DRKK BRANDING QUOTES: "Your Brand is Always Your Business."

 

IN BUSINESS, it is important to have strong branding to make your Brand stand out, as DrKKJohan said: “Your Brand is Your Business and Your Business is Your Brand.”

Do you know what your customers are saying about your brand? Is your brand perceived as a…  

·     Trusted Brand

·     Relevant Brand

·     Recognizable Brand

·     Preferred Brand

In summary, "Your BRAND is the single most important investment you can make in your business," added Steve Forbes, Editor-in-Chief of Forbes.

So, it is time to build a strong brand as 81% of consumers buy from the brands they trust.

BURGER KING LOOKS DELICIOUS AGAIN. HERE’S WHY?

 

Burger King introduced its first rebrand in 20 years in January 2021 with a new Burger King logo.

The new logo with a classic look suggests the look of a whopper -- with the restaurant name between two buns.

It is also designed in colors inspired by the original BK look -- including yellow, brown, red, and orange with a new "Flame" font.

So far, the rebrand has gotten positive attention from industry experts and consumers alike who appreciate the simple, pleasing look.

The chain is slowly rolling out other aspects of the design including employee uniforms, logos and signage that emphasize the flame-grilled whopper.

On why the new classic logo works, two designers, Debbie Millman from the School of Visual Arts, and Steven Heller, a popular culture book author commented:

1.  The new branding has a "warm, retro vibe," and is reminiscent of the brand's roots.

2.  The new design nods back to the original concept.

3.  The new logo is "suggestive of real meat," and "much more tasty.”

4.  People prefer more straightforward honest identities now

IN SUMMARY:

A good logo is a refined logo. Refinement is everything. If the concept isn't rendered well, if nuances aren't there, it won't work.