BRAND identity is not just about your logo and color schemes.
It tells your target group who you are and encompasses everything
about your brand -- from your product and services to your
customer care, and social media presence.
Successful branding involves more than just a big budget.
It demands creativity, wit, understanding of the brand, and its audience.
While exploring your Brand Identity, you should answer the following
questions.
What are the 3 words that describe your business?
What is the core mission and vision of your company? and;
What do you bring to the marketplace?
The answers to these questions will help you establish your brand identity,
and further define your brand presence in the marketplace.
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