Tuesday, July 27, 2021

Syrian swimmer Yusra Mardini provides a message of hope at the Tokyo Olympics 2021

Mardini is the most prominent of them all. At her first Olympic appearance five years ago in Brazil, she made headlines around the world as a teenager with her moving refugee story: an odyssey through eight countries, along with her sister during which the two of them, among other things, dragged an overcrowded and then broken, rubber dinghy behind them for three and a half hours before arriving in Lesbos.

However, for the Syrian-born Mardini, who has lived in Germany since fleeing in 2015 and is competing for the international refugee team for the second time since 2016, it is very much a special moment. "For me, Tokyo is even more emotional than Rio de Janeiro," she said upon being nominated.

She is now an ambassador for the United Nations Refugee Agency (UNHCR) and was once received by the Pope. While a book on her life has already been published, a film is currently being made about her, which will be available on Netflix next year.

According to People magazine in the United States, she is currently one of the "25 Women Changing the World."

Read more:

https://www.eurosport.com/swimming/tokyo-2020/2021/olympics-my-biggest-dream-yusri-mardini-s-journey-from-being-a-syria-refugee-to-swimming-at-tokyo-20_sto8425926/story.shtml


Saturday, July 24, 2021

Top 10 Greatest Olympic Moments

THE 2020 Summer Olympics, officially the Games of the XXXII Olympiad is here.

Branded as Tokyo 2020 (東京2020), it is an ongoing international multi-sport event that is currently held from 23 July to 8 August 2021 in Tokyo, Japan, with some preliminary events beginning on 21 July.

Tokyo was selected as the host city during the 125th IOC Session in Buenos Aires, Argentina, on 7 September 2013.

Originally scheduled to take place from 24 July to 9 August 2020, the event was postponed in March 2020 as a result of the COVID-19 pandemic, and is held largely behind closed doors with no public spectators permitted under the state of emergency.

Despite being rescheduled for 2021, the event retains the Tokyo 2020 name for marketing and branding purposes

Let’s take a look back to some of the greatest Olympic moments of all time

1) 1936 Berlin – Jesse Owens defies Hitler: Hitler wanted the 1936 Games in Berlin to showcase the superiority of the “new Aryan man”. Owen’s 4 gold medals shattered that myth, though ironically Owens faced significant discrimination when he returned to a racially divided USA.

2) 1968 Mexico – Beamon’s impossible leap: Before American Bob Beamon’s amazing jump in the high altitude of Mexico City, no one had jumped further than 27 feet, 10 inches. Beamon’s leap of 29 feet 2.5 inches was so long that the organizers had to bring in a long tape to measure it. His incredible record stood for 23 years.

3) 1976 Montreal – Nadia Comaneci scores the perfect 10: At 4ft 11 and weighing just 6st 2lbs, the 14-year-old Romanian gymnast took to the asymmetric bars in Montreal and achieved what experts said was impossible – the perfect 10.00. So unexpected was the result that the digital scoreboard couldn’t actually display 4 digits.

4) 1980 Moscow – Coe v Ovett: The 1980 Olympics, played out under the cloud of the US boycott, was the event of reckoning for Britain’s great middle-distance runners, Seb Coe and Steve Ovett. They’d only met once on the track before the Games and the media hyped up their rivalry in the lead-up to the Games. In the end, honors were even. Ovett won 800m, but Coe took gold in the 1,500m.

5) 1988 Seoul – Ben Johnson tests positive: Canadian sprinter Ben Johnson broke the 100m world record in taking gold at the Seoul Olympics. But within 48 hours, triumph turned to disgrace as Johnson’s urine sample was shown to have tested positive for the banned substance stanozolol. Johnson was stripped of his medal and world record. 6 of the 8 100m finalists in Seoul were tainted by positive tests or rumors of doping.

6) 1992 Barcelona – heroic Redmond crosses the line with his Dad: British 400m runner Derek Redmond was a genuine medal prospect but halfway into the semi-final his hamstring gave way and he collapsed to the track in agony. Instead of being stretchered off, Redmond bravely hauled himself up and began limping around the track, eventually crossing the line supported by his father who had rushed onto the track to support his son.

7) 2000 Sydney – Redgrave makes it 5 in a row: Some athletes have won more titles than rower Steve Redgrave’s haul of 5 gold medals. But what makes Redgrave arguably the greatest Olympian of all time is that his medals spanned 16 years, and 5 Olympic Games, culminating in a narrow victory, aged 38, in the men’s coxless 4s.

 8) 2008 Beijing – Phelps wins 8 golds: Mark Spitz had won 7 golds in Munich, but American swimmer Michael Phelps went one better in the pool at Beijing in 2008. Over the course of 8 days, he won all 8 events he entered (in World Record times) and secured the greatest single haul of gold medals the Games has ever seen. Including the Athens and London games, Phelps won an incredible 18 Olympic golds.

9) 2008 Beijing – Bolt astonishes the world: The 100m had long been mired in controversy and drug-cheating when Usain Bolt suddenly re-ignited the world’s love affair with sprinting. The popular and charismatic Jamaican sprinter smashed the world record in both the 100m and 200m finals. He was so far ahead of the field he was even able to slow down as he approached the winning tape.

10) 2012 London – Super Saturday’s British gold rush: A joyous London Games reached its pinnacle for the host nation on the middle Saturday. Earlier gold medals in rowing (x 2) and cycling set the scene for an unforgettable night of athletics in the Olympic stadium. First Jess Ennis won the heptathlon gold, Greg Rutherford then surprisingly leaped to victory in the long jump, and then in a thrilling finale Mo Farah was victorious in the 10,000m.

https://docs.google.com/document/d/1wX8J-karv7do2DlLJ2sFqMWh6zgaTSjFDvzAsGddGug/edit?usp=sharing


Tuesday, July 20, 2021

GOOD LUCK TO THE MALAYSIAN TEAM AT TOKYO OLYMPICS 2020

 LET the games begin!


The 2020 Summer Olympics is scheduled to take place in Tokyo, Japan from 23 July to 8 August 2021.


A total of 30 Malaysian athletes have qualified for the Tokyo Olympics so far. 


On behalf of The BrandLaureate, we would like to congratulate the Malaysian team and wish them good luck on their participation at the Tokyo Olympics. 


Here is the list of their names and the 10 sport categories.


  1. SHOOTING - Nur Suryani Mohd Taibi (Women's individual 50m rifle three-position).


  1. GOLF - Gavin Kyle Green (Men's golf); Kelly Tan (Women's golf).


  1. ARCHERY - Khairul Anuar Mohamad (Men's individual recurve). Syaqiera Mashayikh, (Women's individual recurve).


  1. GYMNASTICS - Farah Ann Abdul Hadi (Women's individual all-around artistic, and Jeremiah Loo Phay Xing (Men's individual all-around artistic).


  1. TRACK CYCLING - Azizulhasni Awang (Men's sprint and Men's Keirin) and Shah Firdaus Sahrom (Men's sprint and Men's Keirin).


  1. ATHLETICS - Lee Hup Wei (Men's high jump) and Azreen Nabila Alias (Women's 100m sprint).


  1. SWIMMING - Welson Sim Wee Shieng (Women's 200m and 400m Freestyle) and Phee Jinq En, (Women's 100m and 200m Breaststroke).


  1. SAILING - Khairulnizam Mohd Afendy (Men's Laser), Nur Shazrin Mohd Latif (Women's Laser Radial), Nuraisyah Jamil and Juni Noor Jamali (Women's 470).


  1. DIVING - Nur Dhabitah Sabri (Women's individual 3m Springboard), Ng Yan Yee, (Women's individual 3m Springboard), Cheong Jun Hoong (Women's individual 10m platform), Pandalela Rinong (Women's individual 10m platform and Women's synchronised 10m platform) and Leong Mun Yee (Women's synchronised 10m platform)


  1. BADMINTON - Chan Peng Soon, Goh Liu Ying, Chow Mei Kuan, Lee Meng Yean, Aaron Chia, Soh Wooi Yik, Soniia Cheah Su Ya & Lee Zii Jia.


Ever since the first modern Olympics was held in 1896 in Athens, it has only been disrupted three times before. 


The first time it happened was in 1916 due to the First World War, and then during the Second World War in 1940 and 1944, when they were cancelled altogether.


Despite this postponement, the upcoming games will still be referred to by their original name for marketing purposes, and will show "Tokyo 2020" on all of the winning medals.


Since the nation's official debut in 1956 under the name Malaya, Malaysian athletes have appeared in every edition of the Summer Olympic Games, with the exception of the 1980 Summer Olympics in Moscow because of the United States-led boycott.


“Make the country proud! May your success be an inspiration to us all!” said DrKKJohan on behalf of The BrandLaureate.


Saturday, July 17, 2021

TOP 10 Timeless Branding Terms

DO YOU know what are the Branding terms that inspire your employees, your customers, and your fans? What about your brand personality and brand promise to your customers and fans?

Consider these questions: What does your brand stand for? What values are synonymous with your Brand? What are the compelling benefits? And is there consistency each time you interact with your target audience?

Here is the Top 10 list of timeless branding terms that may help you and your team answer these important branding questions.

1.      BRAND AMBASSADOR: In the simplest form, all employees are brand ambassadors representing the community's brand.

2.      BRAND ARCHITECTURE: is the structure and names of brands within a portfolio, like a “family tree” of brands and sub-brands.

3.      BRAND AUDIT: This is a comprehensive exam to determine the health of a brand.

4.      BRAND EXPERIENCE: influences how customers feel about your brand through a simple but meaningful encounter which builds consumer trust and awareness.

5.      BRAND EXTENSION: brings the brand into a new category, sub-category, or industry (for example, when Coca-Cola sells Dasani water)

6.      BRAND PERSONALITY: is the brand image and identity expressed in terms of human characteristics (for example, the Energizer Bunny)

7.      BRAND POSITIONING: This is how a company positions itself within the industry to reach out to its target audience in terms of benefits, and differentiation.

8.      BRAND PROMISE: is the experience brand consumers and fans can expect to receive every single time they interact with a brand – the more an organization can deliver on that promise, the stronger the brand value in the mind of employees and customers

9.      BRAND STANDARDS/BRAND GUIDE is the standard by which a brand is communicated at all consumer touchpoints: from the logo usage specifications, color palettes, fonts, writing & design style, and other company-wide details.

10.   BRAND VOICE: This is how a brand is communicated to its audiences – whether written on a corporate website, social media or spoken over the phone. Once determined, this must be done invariably.

 


CONGRATULATIONS to Lionel Messi for winning the first Copa America 2021 (Argentina -1 vs Brazil - 0)

 CONGRATULATIONS to Lionel Messi, recipient of The BrandLaureate Legendary Award (Nov 2017), for winning the first Copa America with Argentina at Maracana Stadium in Rio de Janeiro on Saturday.

Argentina won their first trophy since 1993 after defeating eternal rival Brazil 1-0 on Saturday in the 22nd minute, to win the Copa America title. It was Argentina’s first major tournament with Brazil, the two most powerful national teams in South America in the final of Copa America in Rio. 

The 2021 Copa America is Messi’s 10th major tournament with Argentina - comprised four World Cups and six editions of the competition to determine the champions of South America.

Lionel Andrés Messi, 34, is an Argentine professional footballer who plays as a forward and captains the Argentina national team. He holds the record for over 500 senior career goals for club and country. He also won 10 La Liga titles and four Champions Leagues during a trophy-laden career at Barcelona.


EARLY DAYS

Born in June 24, 1987, Messi made his competitive debut at age 17 in 2004, and became the youngest Argentine to play and score in the 2005 FIFA World Cup Youth Championship -- finishing the tournament with the Golden Ball and Golden Shoe, and an Olympic gold medal at the 2008 Summer Olympics.

As the squad's captain from August 2011, Messi led Argentina to three consecutive finals -- the 2014 World Cup, for which he won the Golden Ball, and 2015, and 2016 Copas América. 

Considered one of the greatest footballers of all times, Messi is the only player in history to win five FIFA Ballon d'Or awards and the first to win three European Golden Shoes. 

As of 2017, Lionel Messi is worth an estimated $80 million, according to Forbes.com, and is well-deserving of The BrandLaureate Legendary award as a multi-faceted sportsman and one of the best soccer players in history

Read more: https://www.business-standard.com/article/sports/copa-america-2021-brazil-vs-argentina-final-live-match-time-and-telecast-details-in-india-today-121071000182_1.html

BLOGAZINE: http://thebrandlaureate.net/2017/11/23/argentine-footballer-lionel-messi-wins-thebrandlaureate-legendary-award-2017

Sunday, July 11, 2021

DRKK'S SUCCESS QUOTE: “Take Charge, Take Control and Take Care of Your Brand.”

 “Take Charge, Take Control and Take Care of Your Brand.”  – DRKKJOHAN

When becoming an entrepreneur, one is literally taking charge of their own future. 

It means grabbing the wheel and growing something based on your beliefs. 

And the only way to do so is by being a front runner. 

As a leader, the buck stops with you. You must be willing to do what it takes to make it work.

Your decisions not only impact yourself, but those on this journey with you.

Being so, learning how to Take Control of your finances and business is extremely important. 

Taking Charge also means care and attention, as a wrong decision could result in losing money and time, so you must know where your priorities are. 

Take Charge and Take Care of Your Brand, to Take Control of Your Destiny.

Saturday, July 10, 2021

Microsoft Unveils Windows 11 Operating System


Microsoft has unveiled Windows 11, its "Next Generation" operating system, at a virtual event recently. The new software will let Android apps run on the Windows desktop.

Product manager Panos Panay promised smaller, faster security updates --  and said they would happen in the background. Windows 11 will also let users configure multiple desktops for work, home, and gaming, like on a Mac.

Microsoft says there are currently about 1.3 billion devices running Windows 10. An early preview version of the new system was  released for app developers earlier this month.

Windows 11 will be available as a free update to existing Windows 10 users - although some devices will not have the right specifications. These include a minimum of 64 gigabytes of storage and 4 gigabytes of RAM.

One cosmetic change is putting the "Start" button at the bottom-centre of the screen rather than left-hand side.

In addition, Windows 11 will feature tighter integration with Microsoft's communications platform Teams. Xbox Games Pass, a subscription service offering access to hundreds of games, will also be pre-installed.

The tech giant said it would share more profits from its app store with creators and developers - as rival Apple continues to face challenges over its business model.

When Windows 10 launched in 2015, Microsoft said it would be the final version of the operating system. It has since announced Windows 10 will be retired in 2025.

Read more:

https://www.techradar.com/sg/news/windows-11-home-and-pro

THE 4 STAGES OF BRAND DEVELOPMENT

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