Top 10 Oscar Winners 2021

The 93rd Annual Academy Awards were presented on Sunday night, April 25. So who won in this most unusual year?

“Nomadland” won Best Picture at the Golden Globes, Critics Choice Awards, Producers Guild Awards, BAFTA Awards, and Independent Spirit Awards, while its filmmaker Chloe Zhao was feted by the Directors Guild.

What do you think of the winners, and did any of them take you by surprise? Check out the list of winners below.

 

1.“Nomadland” – A woman embarks on a journey through the American West after losing everything during the recession. A poetic character study on the forgotten and downtrodden, Nomadland beautifully captures the restlessness left in the wake of the Great Recession.

AWARDS: Best Picture, Best Director and Best Actress: Frances McDormand, Peter Spears, Mollye Asher, Dan Janvey and Chloé Zhao

 

2.“Minari” -- Led by arresting performances from Steven Yeun and Yeri Han, Minari offers an intimate and heart-wrenching portrait of family and assimilation in 1980s America, following a Korean-American family that moves to a tiny Arkansas farm in search of their own American Dream

AWARDS: Best Actor: Yuh-Jung Youn

 

3.“The Father” – Led by stellar performances and artfully helmed by writer-director Florian Zeller, this film is a devastatingly empathetic portrayal of dementia, by Anthony Hopkins, a 80-year-old mischievous man , living defiantly alone and rejecting the carers that his daughter,

AWARDS: Best Actor & Best Supporting Actor:  Anthony Hopkins, Christopher Hampton, and Florian Zeller

 

4.“Promising Young Woman” -- Nothing in Cassie's life is what it appears to be -- she's wickedly smart, tantalizingly cunning, and she's living a secret double life by night. A boldly provocative, timely thriller, Promising Young Woman is an auspicious feature debut for writer-director Emerald Fennell -- and a career highlight for Carey Mulligan.

AWARDS: Best Original Screenplay: Emerald Fennell

 

5. “Mank” -- 1930s Hollywood is reevaluated through the eyes of scathing wit and alcoholic screenwriter Herman J. Mankiewicz as he races to finish "Citizen Kane." Sharply written and brilliantly performed, Mank peers behind the scenes of Citizen Kane to tell an old Hollywood story that could end up being a classic in its own right.

AWARDS: Best Cinematography & Best Production Design: Donald Graham Burt, Jan Pascale and Erik Messerschmidt

 

6. “Ma Rainey’s Black Bottom” --  In 1920s Chicago as a band of musicians await trailblazing performer, the legendary “Mother of the Blues,” Ma Rainey framed by a pair of powerhouse performances,  pays affectionate tribute to a blues legend -- and Black culture at large. 

AWARDS:  Best Costume Design, Best Makeup and Hairstyling: Ann Roth, Sergio Lopez-Rivera, Mia Neal and Jamika Wilson.

 

7. “Sound of Metal” – During a series of adrenaline-fueled one-night gigs, itinerant punk-metal drummer Ruben (Riz Ahmed) begins to experience intermittent hearing loss. An evocative look at the experiences of the deaf community, brought to life by Riz Ahmed's passionate performance.

AWARDS: Best Film Editing & Best Sound: Mikkel E.G. Nielsen, Nicolas Becker, Jaime Baksht, Michelle Couttolenc, Carlos Cortés, Phillip Bladh.

 

8. “Soul” – Joe is a middle-school band teacher whose life hasn't quite gone the way he expected. But when he travels to another realm to help someone find their passion, he soon discovers what it means to have soul.

A film as beautiful to contemplate as it is to behold, Soul proves Pixar's power to deliver outstanding all-ages entertainment remains undimmed.

AWARDS: Best Animated Feature & Best Original Score:  Pete Docter and Dana Murray Trent Reznor, Atticus Ross, Jon Batiste.

 

9. “Judas and the Black Messiah” -- FBI informant William O'Neal infiltrates the Illinois Black Panther Party and is tasked with keeping tabs on their charismatic leader, Chairman Fred Hampton. An electrifying dramatization of historical events, this film is a forceful condemnation of racial injustice -- and a major triumph for its director and stars.

AWARDS: Best Original Song:  “Fight for You” from— H.E.R., Dernst Emile II, Tiara Thomas.

 

10. “Tenet”— A secret agent embarks on a dangerous, time-bending mission to prevent the start of World War III. A visually dazzling puzzle for film lovers to unlock, Tenet serves up all the cerebral spectacle audiences expect from a Christopher Nolan production 

AWARDS: Best Visual Effects -- Andrew Jackson, David Lee, Andrew Lockley, Scott Fisher

 

 

 

 

DEFINING YOUR BRAND STRATEGY

“Be Active, Aggressive, and Attentive to Strategize the Growth of Your Brand.”- DRKKJOHAN

Brand development is the process of creating and strengthening your professional Brand. 

The process can be divided into three parts:

1. Get your Brand strategy right and aligned with your business objectives.

2. Develop all the tools you need to communicate the Brand, such as your logo, tagline, and websites.

3. Finally, Strengthen your newly developed or updated Brand.

Your Brand development strategy is how you go about accomplishing these tasks.

SpaceX rocketship launches 4 astronauts on NASA mission to space station

 

SpaceX has successfully launched its Crew-2 mission, carrying four humans to the International Space Station (ISS) for NASA on the U.S. company’s third human spaceflight.

The Falcon 9 rocket carrying the crew aboard a Crew Dragon spacecraft lifted off today, Friday, April 23 from Cape Canaveral in Florida at 5:49 A.M. EDT.

The vehicle lifted off in the darkness of the early morning, soaring into the skies above Florida on its way to the orbiting space station.

On board were NASA astronauts Shane Kimbrough and Megan McArthur, along with Japan’s Akihiko Hoshide and ESA’s Thomas Pesquet, the first European to fly with SpaceX.

“Watching a human spaceflight launch will never get old,” said NASA Acting Administrator, Steve Jurczyk, following the launch. “It was just spectacular.”

Space Exploration Technologies Corp. (SpaceX) is an American aerospace manufacturer and space transportation services company headquartered in Hawthorne, California.

 It was founded in 2002 by Elon Musk with the goal of reducing space transportation costs to enable the colonization of Mars. SpaceX manufactures the Falcon 9 and Falcon Heavy launch vehicles, several rocket engines, Dragon cargo and crew spacecraft and Starlink satellites.

For more info, visit: https://www.spacex.com/

IN THE NEWS: https://www.thestar.com.my/tech/tech-news/2021/04/23/spacex-rocketship-launches-4-astronauts-on-nasa-mission-to-space-station

BRANDING TIP #8: Brand Building is a Never-ending Process.

 BRANDING TIP #8:  Brand Building is a Never-ending Process.

Branding is not a one-day effort or a short-term investment. It will take a lot more than a team of marketing experts and a marketing budget to turn your company into a trusted Brand of the people.

Just like you have to keep adding elements to your website to keep it usable and relevant, your Brand identity also needs to evolve. Here’s how:

·        Pay attention to altering your brand strategy whenever your customers demand for a fresh new look.

·        Invest in market surveys and customer feedbacks like other successful Brands have done over the ages.

·        Overhaul your Brand image. For example, Coca-Cola has changed its logo over the last 130 years to appeal to the masses all over the world

 

 

THE WORLD'S TOP 10 CITIES OF 2021

There are plenty of lists out there ranking the world’s best cities, but Resonance, a consultancy group in real estate, tourism, and economic development, wanted to create a ranking that was more comprehensive.

Chris Fair, president, and CEO of Resonance Consultancy said: “When we say ‘best cities,’ it’s not just the best city to live in, it’s not just the best city to work or the best city to visit. It’s taking a cross-section of all those factors.”

And this year, considering how the city responded to the COVID-19 pandemic re-released the World's Best Cities of 2021 list which includes considerations like  -- outdoor experiences, clean air, and the ability to innovate.

With all of those things factored in, here’s how the rankings of the world’s best cities landed for the 2021 report.

1. London, England -- is still London and the pandemic has made us value other aspects of city life-critical things, like cool, breathable air, which is made possible by a city’s trees and its green, open landscapes.

2. New York City, United States --- is, above all, a gathering place where brains and bodies in indecent proximity to one another create the sparks of genius, invention, progress. Today New Yorkers stand at the ready, together and alone, on their stoops and balconies ready to defend their city.

3. Paris, France -- The Notre-Dame fire was a devastating reminder of how well-loved Paris is by travelers worldwide, and as the capital gears up for the 2024 Olympics, it’s only getting better. Improved infrastructure and 24 new hotels in the past year alone add to a city we love for its world-class art, shopping and global cuisine.

4. Moscow, Russia -- The Russian capital is well known for its iconic attractions like Red Square’s colorful St. Basil’s Cathedral, beside Moscow’s Sheremetyevo International was recently named the most on-time airport in the world.

5. Tokyo, Japan -- Despite earthquakes, tsunamis and typhoons, Tokyo grabbed the #1 spot for safety. There is so much to explore and discover at all hours of the night. Tokyo continues to mesmerize global visitors with its innovation, efficiency and round-the-clock kinetic mobility.

6. Dubai, United Arab Emirates – may be associated with its record-setting skyscrapers. Santiago Calatrava’s Tower will surpass the Burj Khalifa as the tallest building in the world when it is completed, but it’s the outdoors attractions  – including man-made islands, a nature-inspired shopping mall with a rooftop park and 200,000 total square feet of open-air gardens to explore.

7. Singapore -- The city-state continues its ascent among the planet’s most prosperous cities.  The Little Red Dot, as the city-state is affectionately called, earned its top spot for its famous hawker stall street food, its garden-like airport terminal, and newly renovated (and reopened) Raffles Singapore hotel, which has been welcoming travelers since 1887.

8. Barcelona, Spain --  is an almost ideal European city, one with near-perfect weather year-round, miles and miles of beaches, iconic parks,  Gaudí’s architectural landmarks, and colorful neighborhoods that march to their own beat—artistic, sophisticated, bohemian.

9. Los Angeles, United States  -- L.A. welcomed more than 50 million visitors in 2019, from across the globe to the city’s beaches, movie studios, museums, and star-spotting potential. But Los Angeles has also undergone a culinary renaissance, with an abundance of rooftop bars and restaurants  from West Hollywood, to Venice Beach and Echo Park.

10. Madrid, Spain -- The city’s  dazzling museums have reopened at reduced capacity—and with recent expansions to the Prado, Reina Sofia and Thyssen-Bornemisza, now you can stroll its wide boulevards or wander down the halls of the Reina Sofia, or Prado museums.

 

 

DRKK SUCCESS QUOTEl BE A GLOBAL BRAND

 “Be a Global Brand.” – DRKKJOHAN

GLOBAL brands are products or services that are recognized worldwide. A good global reputation will attract new customers.

One of the reasons why businesses expand globally is to be able to provide a reliable service to their international clients.

A Brand's position refers to the way that customers and prospects perceive it, relative to the other Brands in the same category.

Companies that promote global branding use the same, or similar marketing strategy to promote their Brand everywhere it is offered -- regardless of the country or region.

BE A NATION OF BIG BRANDS WITH THE BRANDLAUREATE AWARDS.

For more info, go to our website at: https://www.thebrandlaureate.com/

 

 

HAPPY 58th BIRTHDAY TAN SRI NOOR HISHAM

The BrandLaureate wishes a Happy and Blessed 58thBirthday to Tan Sri Dr Noor Hisham Abdullah, the Health

Director-General from the Ministry of Health Malaysia.

May you have a great day today, and the year ahead with many

blessings.

On July 17, 2020, Noor Hisham was awarded The BrandLaureate

“Outstanding BrandLeadership Award 2020” for his heroic leadership

in fighting the Covid-19 pandemic in the country.

Noor Hisham’s award presentation was featured at The BrandLaureate’s

First e-Branding Awards 2020 on August 10 last year.

The award was dedicated to the commitment, sacrifice, and resilience

of every individual in the Ministry of Health and agencies to provide the

best healthcare service for the rakyat and nation.

The BrandLaureate Awards will always stand as a worthy recognition to

Noor Hisham and his team of front liners from the Ministry of Health Malaysia

for their commitment and sacrifice in saving lives and bringing healing to the

nation.

We pray that you will stay strong and persistent in the fight against Covid-19

in the country, to lead the nation forward to emerge victorious in the war

against the invisible enemy.

RED HONG-YI: TIME MAGAZINE COVER ON CLIMATE CHANGE

CONGRATULATIONS to Red Hong Yi, whose artwork on climate change was featured on the cover of the latest Time Magazine issue entitled “Climate is Everything: How the Pandemic Can Lead Us to Better Greener World by Justin Worland.”

For the cover, the Sabahan artist created a World map covered by 50,000 green-tipped matchsticks - symbolizing trees, which were set alight to highlight how climate change can affect and destroy the world.

“The pandemic has shown us what it is like to go through a dangerous emergency. That could happen if climate change, accelerates. We destroyed us. But it is also us, who can restore it.”— said Red Hong-Yi, the recipient of The BrandLaureate Brand ICON Leadership Award.

The Malaysian Contemporary Artist received The BrandLaureate Award for the Expression of Iconic Masterpieces of Art Through Material Objects, during the launch of Star Residences at Jalan Yap Kwan Seng in August 2020.

BEHIND THE SCENES

Recounting her experience in creating the artwork measuring 2.3m x 3m, Hong-Yi said: “The world suddenly grew really small, and kind of in our hands.  And when we burnt it down, the flames just grew. And it was scary the entire time, hoping that it wouldn't burn everything down, and it happened really quickly.

“So, I guess the analogy is that the earth was made over millions of years, but we could really just destroy it just like that, in a really short time. It was interesting to see how some far-off places were not destroyed. So that could be a metaphor as well – that the places humans have not gone into suffered less impact.”

In a behind-the-scenes video posted on Hong-Yi’s Instagram page, she assembled a six-member team for the project and spent about two weeks sticking matchsticks non-stop for eight hours a day, and then watched as the whole piece burned down in two minutes.

GLOBAL CRISIS

She wrote in her Instagram post: “As the Covid pandemic continues to assail the world, we are reminded more than ever, that no country is unaffected by Global Crisis, whether it is a pandemic or economic collapse or, as this special issue highlights -- Global Warming and Climate Change.”

The World has gone through a pandemic, and we've all worked together to face that crisis and emergency. We should be applying that same energy and the same spirit in tackling climate change, because that could be even more… of a global crisis that we should all be tackling together.”

Branding Tip #7: Brainstorm Your Brand Story

Your Brand story defines who you are. No brand has ever shone brightly without a gripping Brand story, 

That is why you must work on your Brand story in parallel to other branding efforts.

Your business voice will help to guide you towards one or more possible storylines. 

It will govern the user experience you are offering to your online and offline customers. 

For example, TOMS Shoes has a very clear brand story – to help those who are in need.

The TOMS slogan is “One for One,” meaning that for every pair of shoes you buy, 

the company donates a pair to a child in need and they have done an incredible job

getting their name (and cause) out there.

TOMS Shoes continues to maintain the same story at every touchpoint between their 

customer and their Brand. 

Apart from an interesting or emotion-evoking story, you'll need consistency in promoting 

the same keywords, so that your target customers will associate certain words and 

emotions with your Brand.

Climate Change: US and China agree to cooperate after talks in Shanghai

Despite rising tensions between United States and China, US Special Presidential Envoy for Climate Change John Kerry, and China’s Special Envoy for Climate Change Xie Zhenhua, said both countries have agreed to cooperate after two days of high-profile meetings in Shanghai.

In a joint statement released on Sunday, Washington and Beijing said the climate crisis "must be addressed with seriousness and urgency" and they have agreed to work together to "strengthen" the implementation of the Paris Agreement.

"The United States and China will continue to discuss, both on the road to COP 26 and beyond, concrete actions in the 2020s to reduce emissions aimed at keeping the Paris Agreement-aligned temperature limit within reach," the statement said.

China is the world's biggest carbon emitter making the Chinese government's participation a vital part of any successful plan to address the climate crisis.

US President Joe Biden, who has taken a stronger stance on dealing with climate change than his predecessor, is hoping the US will be able to work with Beijing to address carbon emissions while maintaining a firm stance on issues of trade, technology and human rights.

https://apnews.com/article/joe-biden-climate-shanghai-climate-change-john-kerry-905125d79b6c31940b8747df86c2a87a

Asia's Richest 2021: Top 10 In The Forbes World’s Billionaires List

FORBES has unveiled 2021 edition of the World’s Billionaires List.

The rich just keep getting richer as “The number of billionaires on Forbes’ 35th annual list of the world’s wealthiest exploded to an unprecedented 2,755 –– 660 more than a year ago.

 Of those, a record high 493 are new to the list –– with roughly one every 17 hours, including 210 from China and Hong Kong.

Globally, the top spot is still taken by Jeff Bezos with a fortune of US$177 billion, closely followed by Elon Musk with a net worth of US$151 billion, and Bernard Arnault with US$150 billion.

Here are the Top 10 Billionaires in Asia:

1.    1.Mukesh Ambani (India)

Net worth: US$84.5 billion

Overall ranking: 10th

The chairman, managing director and largest shareholder of energy and telecom giant Reliance Industries –– is the richest man in Asia with a fortune of  US$84.5 billion. "Anything and everything that can go digital is going digital. India cannot afford to be left behind."–– Mukesh Ambani

2.  Zhong Shanshan (China)

Net worth: US$68.9 billion

Overall ranking: 13th

"Bottled Water King" Zhong Shanshan chairs Nongfu Spring, a bottled water company, which listed its shares in Hong Kong in September 2020.

3.Ma Huateng (China)

Net worth: US$65.8 billion

Overall ranking: 15th

Ma Huateng (also known as Pony Ma) chairs Chinese Internet giant Tencent Holdings which ranks among the nation's largest businesses by market cap. He is now the second richest man in China for the third year running, which achieving 15th place in the global ranks.

4. Colin Huang Zheng (China)

Net worth: US$55.3 billion

Overall ranking: 21st

Colin Huang is chairman of online discounter Pinduoduo, one of China's largest e-commerce sites. A serial entrepreneur, Huang earlier founded online game company Xinyoudi and online e-commerce platform Ouku.com, and climbed the global ranks from 94 to 21 in just two years.

"I got to learn how to manage and accepted the status of being rich before I got rich."–– Colin Huang Zheng

5. Gautam Adani (India)

Net worth: US$50.5 billion

Overall ranking: 24th

Infrastructure tycoon Gautam Adani controls Mundra Port, India's largest, in his home state of Gujarat. "Being an entrepreneur is my dream job as it tests ones tenacity. I could never take orders from anyone."–– Gautam Adani

6. Jack Ma (China)

Net worth: US$48.4 billion

Overall ranking: 26th

Jack Ma cofounded Alibaba Group, one of the world's largest e-commerce businesses, though he stepped down as executive chairman in 2019.  Previously China's richest man in 2019 and 2020, Ma now ranks as fourth in China, and 26th worldwide.

7.  Masayoshi Son (Japan)

Net worth: US$45.4 billion

Overall ranking: 29th

Masayoshi Son founded and runs mobile telecom and investment giant SoftBank Group. He is now the richest man in Japan, overtaking Tadashi Yanai this year.

8. Tadashi Yanai (Japan)

Net worth: US$44.1 billion

Overall ranking: 31st

Yanai built and runs Tokyo-listed retail clothing empire Fast Retailing, which is the parent of Uniqlo.

9.  Wang Wei ( China)

Net worth: US$39 billion

Overall ranking: 35th

Wang Wei chairs S. F. Holding –– also known as SF Express––the "Fedex of China".

10. He Xiangjian (China)

Net worth: US$37.7 billion

Overall ranking: 37th

He Xiangjian built Midea Group, one of the world's largest appliance makers. In 2012, he was succeded by his son, but, he still sits as the 37th richest in the world, and 6th in China.

 

 

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BRANDING TIPS #6. Finding Your Brand Voice

 Every Brand has a voice. DrKKJohan once said: “Why you say, what you say, and how you say it, says it all about your Brand.”

A winning Brand is a brand that’s winning the hearts and minds of the people.

It can be the voice of the Michelin Man or an anthropomorphic Mouse in red pants and white gloves! Whatever the expression of your brand….

·        Your target audience must be able to associate your Brand voice to the right emotions

·        Your Brand voice could be service-oriented, professional, promotional, friendly, technical, conversational, informative, authoritative or a combination.

·        The voice depends on your brand mission, vision, industry, and audience.

·        The correct choice of Brand voice will maximize your chances of connecting with your target audience.

·         

Toyota's new Mirai and Lexus LS models with Advanced Drive assistance tech

 

TOYOTA Motor Corp launch new Lexus and Mirai models in Japan, with advanced driver assistance as the competition heats up to develop more self-driving and connected cars.

These are Toyota's answer to the automative industry’s electric car start-ups and safety features.

Toyota executive James Kuffner, who is also the head of Toyota's research unit Woven Planet said the new models also come with “over-the-air updates and AI technology centered on deep learning.”

Other advanced features include driving assist technology, or Advanced Drive  -- equipped with autonomous driving system which  limits the car in its lane maintains the distance from other vehicles and changing lanes under the driver's supervision on expressways.

The Lexus LS luxury sedan is on sale for about $150,000, while the second-generation Mirai hydrogen fuel cell car will be offered for about US$77,000.

For more info: https://www.engadget.com/toyota-mirai-lexus-ls-advanced-drive-074312102.html

DEEPEST CONDOLENCES TO BRITISH ROYAL FAMILY ON THE DEATH OF PRINCE PHILIP, DIED AT AGE 99

 

THE BrandLaureate express our deepest condolences to the British Royal Family on the death of Prince Philip, Queen Elizabeth II's husband, who died at age 99, at Windsor Castle on Friday.

A statement from Buckingham Palace said: "It is with deep sorrow that Her Majesty The Queen announces the death of her beloved husband. The Royal Family join with people around the world in mourning his loss."

Speaking at Downing Street, prime minister Boris Johnson said the Duke had "inspired the lives of countless young people, earned the affection of generations in the United Kingdom, across the Commonwealth and around the world.”

Justin Welby, the Archbishop of Canterbury said the late-Prince Philip "consistently put the interests of others ahead of his own and, in so doing, provided an outstanding example of Christian service."

In tribute, Westminster Abbey began tolling its tenor bell once every 60 seconds at 18:00 BST. It rang out 99 times to honour each year of his life.

May his soul R.I.P.

For more info: https://www.bbc.com/news/uk-11437314

DRKKJOHAN SUCCESS QUOTE -- BRAND TO LAST

 DRKKJOHAN SUCCESS QUOTE -- BRAND TO LAST https://drive.google.com/file/d/1Clz6gHJrUugPs3Mzum1J4OK26yfm70F0/view?usp=sharing

BRAND TO LAST -- DrKKJohan. To be a great, enduring Brand, you have to start by knowing who you are, what you stand for, and why you exist. Your core ideology must be authentic and integrated seamlessly into everything your company does.

533 Million Facebook users' personal data leaked online

 

Personal data from 533 million Facebook accounts has reportedly leaked online, according to security researcher Alon Gal, the  co-founder and CTO of Hudson Rock -- a cybercrime intelligence firm, who discovered the data leak on Saturday.

“The exposed data includes personal information of over 533 million Facebook users from 106 countries, including over 32 million records on users in the US, 11 million on users in the UK, and 6 million on users in India,” according to Insider.

“It includes their phone numbers, Facebook IDs, full names, locations, birthdates, bios, and — in some cases — email addresses.”

The data leak threatens to undermine Facebook’s business model of gathering a large amount of personal information and using that to sell targeted ads.

For more info, go to:

https://www.thestar.com.my/tech/tech-news/2021/04/04/leaker-says-they-are-offering-private-details-of-500-million-facebook-users

The 5 Covid-19 Vaccines In Malaysia's National Vaccination Programme

On February 16, 2021, Malaysia's National Covid-19 Immunisation Programme Handbook was launched in a virtual ceremony by Prime Minister Tan Sri Muhyiddin Yassin.

According to the handbook, the government aims for at least 80 per cent of Malaysia's adult population to be vaccinated by February 2022 to reduce the spread of the virus.

Here are some quick facts about the five varieties of Covid-19 vaccines available, which started rolling out on February 26. Here’s what the public should know about the five vaccines. For more info, go to: www.vaksincovid.gov.my.

1.Pfizer-BioNTech

Total no. of doses ordered: 32 million

Pfizer-BioNTech is a messenger RNA or mRNA vaccine.  A Covid-19 mRNA vaccine teaches the cells to produce a 'spike protein'. The body's immune system then recognises this protein and develops an antibody to protect against it. This vaccine only contains synthetic components, and not live virus.

2.AstraZeneca

Country of origin: UK

Total no. of doses ordered: 12.8 million

The AstraZeneca vaccine is a viral vector vaccine  which uses a modified virus to deliver a small portion of the virus' genetic code to the body's cells, teaching them to produce the spike protein found in the coronavirus, and build an immune response to it.

3.Sinovac

Country of origin: China

Total no. of doses ordered: 12 million

The Sinovac vaccine is an inactivated vaccine, which uses killed virus particles to trigger the body's immune response to a virus. Suitable for those with weak immune systems.

4.CanSino Biologics

Country of origin: China

Total no. of doses ordered: 3.5 million

The CanSinoBIO vaccine is a viral vector vaccine and it is the only vaccine amongst the five that can be administered in one shot.

5.Sputnik V

Country of origin: Russia

Total no. of doses ordered: 6.4 million

Type: A viral vector vaccine by Russia's Gamaleya Research Institute, the Sputnik V shot is administered in two doses around 21 days apart. It boasts an efficacy of 91.6 per cent and can be stored in standard refrigerators at temperatures of -2°C to -8°C.

 

BRANDING TIPS #5: Research your competition

 THE goal of your branding is always to distinguish yourself from the competition. Therefore, before you begin worrying about your goal and thinking about your website template, you should invest time and resources in investigating your competitors’ strategies.

·        Find out what kind of color schemes work for brands similar to yours. Research on the USPs of the product and services they have on offer.

·        Your goal should not only be to distinguish yourself from them, but also to convince a customer to buy from you instead of going to your competition.

·        As a result, you should be looking forward to creating a bespoke user experience for your customers, irrespective of their channel/medium of choice.

·        Whether you are reaching out to your online customers or a land-based market, you need a strong message that makes it easy for them to distinguish you from your competition.