THE goal of your branding is always to distinguish yourself from the competition. Therefore, before you begin worrying about your goal and thinking about your website template, you should invest time and resources in investigating your competitors’ strategies.
·
Find out what kind of color schemes work for
brands similar to yours. Research on the USPs of the product and services they
have on offer.
·
Your goal should not only be to distinguish
yourself from them, but also to convince a customer to buy from you instead of
going to your competition.
·
As a result, you should be looking forward to
creating a bespoke user experience for your customers, irrespective of their
channel/medium of choice.
·
Whether you are reaching out to your online
customers or a land-based market, you need a strong message that makes it easy
for them to distinguish you from your competition.
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