It is the new online PR communications channel – to spread your marketing messages to audiences who may be interested in reading about your organisation, what you do, and what you have to say.
Over the past decade, we’ve seen corporations growing their online presence through social media platforms like Twitter, Facebook and LinkedIn.
Realistic messaging must be factored into every business marketing plan today.
The posts should be engaging and conversational rather than just direct and boring.
Other channels for online promotions include banner advertising and affiliate marketing. These usually include an advertisement or link back from a third party site to the sales page.
In most cases, the advertisers get paid for the resulting sale or resulting visit – which commensurates with the amount of traffic generated, either with a fixed fee or percentage.
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