BRANDING TIPS #3: Establish a visual experience for your online customers

 

BRANDING TIPS #3:  Establish a visual experience for your online customers

Your website is your online face, as more and more companies now turn to e-commerce to generate sales since the pandemic.

Today, more than 72% of your customers  interact with your business via your website, and many successful businesses with  online domains, create online stores, or eCommerce platforms for their customers.

·        If your businesses profits rely on your website, the logical thing is to handcraft your website for your target customers depending on their preferences, buying habits, and accessibility.

·        Therefore, it makes sense to upgrade your eCommerce websites for higher attention and retentions as the ROI is directly dependent on user experience (UX).

·        This in turn will help to improve your conversion rate, reduce your bounce rate, and increase your brand visibility on the search engines.