Make no mistake: We live in a time when technology marketing moves fast and consumer interests and behaviours are hard to predict. The same old methods and educated guesses will not work forever.
If you want to help your business not just survive, but
thrive in this age of innovation, checkout some of these latest trends and find
a way to get started:
1) Artificial Intelligence
If you haven’t already realized it, the dominance of
artificial intelligence (AI) is here. AI
can analyze consumer behaviour and search patterns, and use data from social
media platforms and blog posts to help businesses understand how customers find
their products and services. It will be at the heart of global business and
industry in the future – and it’s already taking over many simple jobs.
2) Chatbots
Chatbots will continue to be an important part of digital
marketing in 2021. This AI-based technology uses instant messaging to chat in
real-time, day or night, with your customers or site visitors. Top benefits of
chatbots are 24-hour service (64%), instant responses to inquiries (55%), and
answers to simple questions (55%)
3) Conversational Marketing
Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers. When consumers have a question, 82%
want an “immediate” response. The reality of modern marketing is clear: it’s
more conversational. People want it that way, so brands are reacting.
4) Personalization
If you want to stand out in 2021, you need to personalize
your marketing – and that means personalized content, products, emails, and
more. Kevin George from EmailMonks asserts that “personalized, triggered emails
based on behavior are 3x better than batch-and-blast emails.”
5) Video Marketing
Video marketing is by far the most important marketing trend
today, and the most popular way customers want to learn about new products. If
your site includes video, it’s 50X more likely to drive organic search results
compared to text, and this trend is likely to stay on for the next 5-10 years.
6) Influencer Marketing
Influencer marketing is word-of-mouth type marketing from key
leaders to amplify their brand message to a larger audience. Influencers can be
well-known celebrities, or social media personalities with a huge niche to spread
the word about their businesses or products through social media channels.
7) Social Messaging Apps
The top three social messaging apps are: WhatsApp, Facebook
Messenger and WeChat. They have more combined users than Facebook or YouTube. If
you think that social messaging apps are just for sending emojis to your
friends, take a look at these numbers: WhatsApp has 1.6 billion active users
and 55 billion messages are sent via every day
8) CamFind
CamFind is a visual search mobile app that enables you to
search for anything from your phone simply by snapping a picture. Instead of
typing queries into a search engine, you can directly search via images to find
similar images, price comparisons, local shopping results, etc.
9) Voice Search & Smart Speakers
The increasing use of voice search has made it important for
companies to rethink their digital marketing strategies in 2021. Voice search
plays an important role in providing relevant information that people are
searching for through audio content. 72% of people who own voice-activated
speakers say their devices are used as part of their daily routines. Overall,
people expect to be using voice search far more in the future:
10) Social Media Stories
First, Snapchat came out with the concept of “My Story,”
then Instagram and Facebook stories were introduced, and then YouTube unveiled
their own story format. The benefits of using social media stories include: increased
brand awareness, constant engagement with followers, and increased traffic to
your web page. People will watch it for fear of missing out.
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