A brand value, a positioning statement, a mission statement, and brand essence may all sound right when designing a creative brief for your Brand, but applying them to design and judging whether a shape, a color, or font is good maybe a tricky and subjective matter.
In order to
write the brief, you may already know what your brand stands for, how it
differs for each of your target audiences -- information about these customers,
how your Brand sits in relation to its competitors, and how you differentiate from
them.
If you
don’t, it’s time to “Animate Your Brand. Shape It. Shake it. Share It… to show
the power of your Brand.” – DrKKJohan.
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